“We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.” – The Declaration of Independence
On this day, of all days of the year, Americans take time to celebrate these principles [...]
“Perception is Reality”
Its a phrase frequently tossed around in media, communications and especially in advertising. Its also a concept that the Humane Society of the United States (HSUS) has previously managed to leverage at an unprecedented level. The overall public perception of the Humane Society of the United States often different dramatically from the actual activities of [...]
The Pet Parent movement is everywhere these days with people talking about pets as ‘furkids’ and themselves as pet parents. As the owner of a young dog and two senior cats, I completely understand referring to a pet as ‘Baby’ as term of endearment. I also understand the wish to express how a pet is [...]
